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Goal: go from a pile of strong ideas to a clear, complete storyline for a client-facing document, with a suggested structure and content for every slide.
You usually have the content and the convictions; the hard part is organizing them into a single, easy-to-follow story. The Storyline Builder does that structuring work for you, so your time goes into the argument itself.

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Setup

Before launching the App, have ready:
  • The source document: in the video, an RFP for a commercial proposal. Any client-facing project brief works.
  • Your hypotheses: the ideas you want the storyline to test and carry. Add as many as you need.
  • A target length: for example, 10 to 15 slides.

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How it works

1

Define the project and upload the document

Select the project type (here, a commercial proposal) and upload the RFP.
2

Add your hypotheses

Enter every idea you want in the running, for example “AI infrastructure costs will decrease” or “multi-open-source SLM orchestration will accelerate enterprise AI adoption.” There is no limit.
3

Set the target size and context

Specify the presentation length (10-15 slides in the demo). Optionally add context: what you want to achieve, who the audience is, anything else useful. You can also skip straight to generation.
4

Context analysis and deep research

The App first analyzes the project (goal, presentation type, audience), then runs dynamic context research with deep web research to build a detailed view of the topic.
5

Review the hypothesis table

The App generates a table scoring the strength of each of your hypotheses, adds new hypotheses it identified, and assigns a confidence level to each. It flags the strong points for the storyline and includes a contrarian view to challenge your thinking.
6

Generate and refine the storyline

The App builds the storyline and suggests what content belongs on each slide. Use the follow-up question feature at the top right and give feedback; the storyline updates in real time. Want shorter titles or a different structure? Adjust the instructions and regenerate.

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What you get

A complete, slide-by-slide storyline ready to move into production: a validated set of hypotheses with confidence levels, a contrarian view to pressure-test the narrative, and suggested content for every slide, all grounded in the RFP and the research.

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Pro tips

  • Don’t self-censor hypotheses. The strength table exists to rank them. Load in everything, including the long shots, and let the confidence scores do the filtering.
  • Use the contrarian view in your prep. It’s the counter-argument a sharp client will raise; address it in the storyline before they do.
  • Iterate on structure, don’t rewrite it. Feedback and custom instructions (e.g., “make titles shorter”) restructure the storyline in real time, faster than editing slide titles by hand.
  • Review it like an analyst’s draft. Check the storyline against the RFP requirements before moving to production.

Building Apps

Duplicate this template and adapt it to your firm’s proposal methodology

Custom Instructions

Set lasting preferences for tone, structure, and formatting

Slide Templates

Move from storyline to branded slides

Prospect Meeting Prep

Prepare the meeting where you’ll present this storyline